Matchroom Boxing and Most Valuable Promotions announce alliance, first signing confirmed

By S Saadeq Ahmed · 3 min read
Poster of Most Valuable Promotions and Matchroom Boxing promoters

Matchroom Boxing and Most Valuable Promotions (MVP) have formed a “strategic alliance.”

The news was announced on Tuesday via press release and on social media. It will see the two promotional companies work together long-term in an alliance that focuses on women’s boxing. The exact length of the alliance was not disclosed.

According to the press release, both companies will look to “create significant new opportunities for female fighters both inside and outside the ring.” Matchroom Boxing and MVP claim to be dedicated to women’s boxing. As such, they are looking to collaborate with each other rather than work separately when it comes to promoting women’s boxing.

Most Valuable Promotions and Matchroom Boxing promoters speak on alliance

“Since launching MVPW, our goal has been to build the biggest platform in the world for women’s boxing and create transformative opportunities for female fighters at every stage of their careers,” said MVP co-founders Jake Paul and Nakisa Bidarian in the press release. “Partnering with Matchroom Boxing is another major step toward that vision. Historically, Matchroom played an instrumental role in elevating women’s boxing globally, and together we have an opportunity to create even bigger moments for the sport and the athletes driving it forward. This is about investing in the future of the sport and creating the premier destination for the world’s best female fighters.”

“This is a partnership not many would have seen coming,” said Matchroom Sport chairman Eddie Hearn But it is one that makes perfect sense. “For a long time, Matchroom has singlehandedly carried the flag for women’s boxing. In recent years, MVP have done an incredible job too. They now have an unprecedented stable of champions and continue to break the boundaries for women’s boxing time and time again. For our female fighters to chase legacy and to fight the best, this new alliance is integral and we are fully committed to working together with MVPW to continue to grow women’s boxing.”

MVP announce signing of Skye Nicolson as part of alliance with Matchroom Boxing

A separate press release from MVP announced that Skye Nicolson (16-1, 3 KOs) will compete under the newly formed alliance. The reigning WBC super bantamweight world champion will defend her title against Miyo Yoshida on an August 29 card at the bp pulse LIVE in Birmingham, England. Their bout will be on the undercard of Chantelle Cameron vs. Mikaela Mayer. Fight fans in the United Kingdom and Ireland will be able to catch the action live on Sky Sports. Those in the United States can do so with ESPN+.

“Women’s boxing is entering a new era, and I want to be right at the centre of it,” said Nicolson in the press release. “This partnership with MVP and Matchroom gives me the opportunity to chase legacy, compete in the biggest fights out there, and help continue pushing women’s boxing forward. My goal has always been to test myself against the very best and be involved in the biggest fights in women’s boxing. I truly believe this move puts me in the best possible position to do exactly that. I’m excited for what’s ahead and can’t wait for this next chapter of my career to unfold.”

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S Saadeq Ahmed

Currently writing out of Toronto, Canada, Saadeq first became a boxing fan while living in Doha, Qatar. Looking to become more involved in the sport, he began writing about boxing and has had work published in outlets such as Seconds Out and Boxing Social. He looks forward to continue covering boxing on Big Fight Weekend.

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