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No Promotion Needed For Taylor-Ramirez

Josh Taylor Not Overlooking Catterall

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No Promotion Needed For Taylor-Ramirez

Mikey Williams/Top Rank via Getty Images

No Promotion Needed For Taylor-Ramirez

I was looking for an ad leading up to the undisputed bout between Jose Ramirez and Josh Taylor on ESPN this week and there wasn’t much mentioned mainly cause of ESPN’s commitment to NBA coverage.

For once, that played a part in the rating books.

Kevin Iole of Yahoo Sports tweeted that the contest on Saturday averaged 995,000 viewers and peaked during the end at 1.673 million viewers which saw Taylor knockdown Ramirez twice on his way to capture all the titles at Super Lightweight by unanimous decision.

The two easy reasons for the increase in viewership is because the main event was easily one of the most anticipated undisputed fights of 2021. The REAL REASON is that a rare programming move by ESPN sandwiched the fight before Game 1 of an NBA first-round playoff game between the Portland Trail Blazers and Denver Nuggets.

That may have helped both shows as boxing for once is the overrun program like it was this Saturday as opposed to the well-known another end. If any indication, that number will be good as well as the Trail Blazers are known for attracting basketball viewers and are taking on more than likely the Most Valuable Player (Nikola Jokić) of the Denver Nuggets. This isn’t an NBA page and while I know the Blazers won, I was here for the boxing and bounced to ESPN+ where the post-fight was switched there.

The second easy reason was the main fight card started at 8 p.m. ET in primetime where more eyes can keep an eye on the fight.

But the number is a good one for Ramirez-Taylor in viewership as the last Top Rank/ESPN card in April, which had Emanuel Navarette’s 12th round stoppage win over Christopher Diaz had an average of 715,000 viewers and a peak audience of 797,000 watching that man event. Less than those who saw the opener which featured Edgar Berlanga (viewership peaked at 829,000). Both viewership numbers are from Nielsen Media Research.

We’ll see if the boxing rating trend continues upward for boxing and at the very least the next Top Rank card which will be headlined by Shakur Stevenson facing Jeremiah Nakathila which will have an upcoming title shot on the line. ESPN, as it’s the lead-in, has UFC on the 12th and will also have the fightback at the usual time of 10 p.m. ET.

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Marquis Johns is a unknown humorist and avid boxing fan. His love for the sweet science goes back to when matches were 15 rounds and has been covering fights since closed-circuit pay-per-views. Everybody has a plan until they get punched in the mouth is not only a quote by Mike Tyson, it's also a pretty good reminder to keep your guard up.

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