5 Boxers With Massive Marketing Deals

The landscape of boxing has changed drastically in recent years, where boxers with massive marketing deals are becoming major players in the sport, inside the ring and on huge global marketing campaigns. These high-profile fighters often partner with brands ranging from luxury goods to betting platforms, reflecting their huge popularity. Many of these fighters are spoken about alongside topics such as no id withdrawal online pokies and Crusino Casino reviews, where fans look for entertainment across many platforms. Here are five boxers who’ve landed major marketing deals and expanded their reach far beyond “The Squared Circle.”

Boxers With Massive Marketing Deals in 2025

Boxers With Massive Marketing Deals: Jake Paul

Jake Paul (11-1, 7 KOs) has far outweighed any expectations regarding his foray into boxing. “El Gallo” has won five fights since his only career loss to Tommy Fury. Last time out, he defeated Mike Tyson in what can only be described as a phenomenon on Netflix. Paul will return to action on June 28 to face Julio Cesar Chavez Jr.

Outside the ring, Paul has also found success, raking in big endorsement deals with Betr, Celsius energy drink, RNBO Clothing, and DraftKings. The Jake Paul train shows no signs of slowing down.

Canelo Alvarez

Canelo Alvarez (62-2-2, 39 KOs) is a monster in the boxing world. He recently agreed to a four-fight deal with Riyadh Season, which will see him face William Scull on May 3, before a mega-fight against Terence Crawford, with two further bouts in 2026.

His career legendary status in the ring is undeniable. Outside the ring, he has also made great decisions, partnering with huge brands such as Everlast and Louis Vuitton, among others, over the years. He belongs on our list of boxers with massive marketing deals.

Anthony Joshua

Anthony Joshua (28-4, 25 KOs) has enjoyed a largely brilliant career inside the ring, bouncing back from setbacks to excel once again. It remains to be seen if we will see AJ back in the ring following his devastating loss to Daniel Dubois at Wembley Stadium.

Joshua has made many smart choices with endorsements and investments throughout his career. He has been associated with heavyweight brands such as Under Armour, Land Rover and Hugo Boss, ensuring he will be more than comfortable after retirement from professional boxing. He firmly belongs on our list of boxers with massive marketing deals.

Tyson Fury

Tyson Fury (34-2-1, 24 KOs) once again announced his retirement from professional boxing on January 13, 2025. This retirement came after back-to-back defeats against Oleksandr Usyk.

Despite his troubles at times, Fury has worked alongside some of the biggest brands. “The Gypsy King” has worked with Wow Hydrate and Goldstar among other big names. Fobes reported in 2022 that Fury made £6.5 million through endorsements alone.

Floyd Mayweather

It is impossible to talk about boxers with massive marketing deals and not talk about Floyd Mayweather (50-0, 27 KOs). “Money” is familiar to boxing fans but is better known to younger fans as the exhibition fighter who faced Logan Paul and others. He dazzled during his professional career and was to many, the greatest defensive fighter of all time.

Mayweather has worked alongside some premier brands, including Hublot, Burger King and Cagau Jewelry. In an interview with Fortune, it was revealed that he demands nearly $1 million for endorsement opportunities from brands. There have forever been rumours he’s not as wealthy as reported, but when confronted with these rumours, Mayweather has denied them and looked untroubled by those stories.