Canelo Pre-Sale Of Tickets reach 20,000

We know that there will be great interest in Canelo Alvarez’s upcoming Unified Super Middleweight Title Fight in Dallas in May, but the early indication is that for the first time since the Covid 19 pandemic began 12 months ago, it will be massively attended.

On Tuesday, the pre-sale of tickets for the WBC/WBA 168 lb. champ Alvarez’s bout with WBO titleholder Billy Joe Saunders of England amassed a large number tickets for the May 8th bout at AT&T Stadium in advance of the sale to the general public.

Matchroom Boxing promoter Eddie Hearn proclaimed that the number of pre-sales of 20,000

Over 20,000 tickets sold already on the first day of #CaneloSaunders pre sale..this is going to be unbelievable! 🇲🇽 🇬🇧🔥 🎉 @ATTStadium pic.twitter.com/sf7yOpu4md

— Eddie Hearn (@EddieHearn) March 23, 2021

Hearn said in statement about the ticket purchases in the first 12 hours or so,

Today we have seen record breaking numbers for what promises to be a huge celebration on Cinco De Mayo weekend,” said Hearn. “Canelo fighting on Cinco De Mayo has become a staple of the boxing calendar, and I am honored to be promoting this captivating fight at the home of the Dallas Cowboys.

“With one more day of pre-sale to go before the tickets go on general sale on Thursday morning, I am confident that we’re going to have a full house in the Lone Star state for one of the most important fights of 2021.” 

As Hearn referred to, the pre-sale involves fans who have previously bought tickets to Matchroom shows, may be Dallas Cowboys season-ticket holders, etc. and the general public will be able to begin to be able to purchase tickets (as low as $40) for the massive venue on Friday morning.

The Alvarez-Saunders fight will be “Cinco De Mayo” weekend after Alvarez’s last title defense late last month, when he stopped Avni Yildirim in three rounds in Miami. That win put the four division World Champ’s record to 55-1-2 with 37 KOs.

Alvarez and Saunders were to have fought last May before the Covid-19 pandemic shut the sport down. In the meantime after, Saunders got himself indefinitely suspended by the British boxing Board of Control for comments he made on a social media video joking about domestic violence.

Saunders, the 30-0 WBO Super Middleweight Champ, was eventually re-instated and successfully defended his crown in a largely boring 12 round decision over nearly 40 year old, fellow countryman Martin Murray in December.

This stands to be the largest payday of his career, when he steps through the ropes with Alvarez.

Back to the anticipated crowd, the immensely popular Canelo will be at a venue that is not only near his home country, but that has a huge Hispanic/Mexican population in the region and state. And, late last month, Texas governor Greg Abbott lifted the Covid 19 “mask mandate” for the state, while further declaring that Texas businesses (including sports venues) could now operate at 100% capacity of customers.

It’s believed that Canelo-Saunders will easily exceed 50,000 in ticket sales, which translate into hefty revenue from the live gate, for Hearn, Matchroom and Alvarez.