Amir Khan’s life after boxing – endorsements, media work, and his new chapter

Former world champion boxer Amir Khan, long admired for his lightning-fast hand speed and resilience in the ring, has successfully transitioned into a multifaceted post-retirement life since announcing his retirement from professional boxing in 2022. 

While his 17-year career brought him fame, fortune, and world titles at light-welterweight, Khan’s life after boxing has proven equally dynamic—marked by active business ventures, endorsements, philanthropic work, and media engagements. A once sought-after fighter for both fans and bettors at NetBet UK, he is still in the public eye.

Amir Khan’s life after boxing – Endorsements

Amir Khan’s recognition as one of Britain’s most prominent Muslim athletes made him a prime choice for global and regional endorsements even after retirement. Over the past few years, he has extended his appeal to lifestyle, fitness, and finance brands that align with his public image as both an athlete and philanthropist.

Companies in the sports tech, health, and luxury sectors have leveraged Khan’s credibility and popularity to reach multicultural audiences across the UK, Pakistan, and the Middle East. He has collaborated with performance nutrition firms and sports-apparel startups, ensuring his voice continues to resonate with younger generations pursuing fitness and personal development. Khan’s social media influence—where he commands millions of followers—has amplified his impact, making brand partnerships a recurring feature of his post-boxing career.

Image Licensing

Like many global athletes, Amir Khan has monetized his likeness and personal brand through image and name licensing agreements. His company, Khan Promotions, now manages these rights, ensuring consistent representation in media and advertising. The business licenses his image for memorabilia, documentaries, and digital projects, including NFTs and sports marketing content.

This strategy not only preserves the commercial value of his image but also provides fans with legitimate collectible and digital experiences tied to his legacy. Khan’s licensing team has also explored partnerships with entertainment and gaming companies that integrate his image in boxing-themed media, reinforcing his enduring influence in popular culture and sports marketing.

Event Appearances

Since retiring, Amir Khan has become a regular presence on the international speaking and events circuit. He has appeared at major sports conventions, youth summits, and charity galas, often discussing mental health, athletic discipline, and the challenges young athletes face in balancing fame and faith.

Khan’s post-retirement appearances have been particularly significant in Pakistan and the UK, where he supports outreach through the Amir Khan Foundation—a charitable organization focusing on welfare, education, and disaster relief. He regularly headlines sports expos and corporate events as a motivational speaker, offering firsthand insight into perseverance and global sportsmanship. His transition from the boxing ring to the podium reflects the natural charisma that defined his career.

Television Commentary and Punditry

One of Amir Khan’s most notable ventures after retirement has been his expanding work in television commentary and punditry. Known for his articulate analysis and deep technical understanding, Khan frequently contributes as a boxing commentator for networks covering major bouts, particularly British and international matchups, featuring up-and-coming fighters.

His commentary is lauded for blending professional insight with candid storytelling about his own experiences in the sport. Beyond boxing, Khan’s television presence extends to reality and entertainment programs, where he brings his personality to a broader audience. He appeared in sports talk shows and has guest-commentated on cross-sport events, reflecting an interest in promoting sport as a unifying cultural force.

Broader Ventures and Life Today

Outside of business and media, Khan has continued his philanthropic initiatives. The Amir Khan Foundation remains a cornerstone of his post-retirement life, providing aid for global crises and supporting underprivileged children through education and sport. His strong connection to community and faith continues to guide his public work, establishing him as a model of humility beyond competitive sports.

Additionally, Khan has taken an entrepreneurial approach to health ventures, including gym franchises and sports academies that mentor young athletes from deprived backgrounds.

His promotional company, Khan Promotions, will also be promoting the “Chaos II” December 19 fight card in Lagos, Nigeria. Khan will team up with  Balmoral Group and Queensberry Promotions, and will feature Lawrence Okolie and David Adeleye against opponents to be confirmed.

Today, Amir Khan’s story serves as a blueprint for athletes redefining success beyond the spotlight of competition. Through endorsements, brand licensing, motivational speaking, and television punditry, he has sustained relevance while championing themes of perseverance, inclusivity, and giving back to society. Far from stepping away from public life, Khan has evolved into a versatile ambassador for sport and culture—one whose impact continues well beyond the ropes.